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General and operations managers are responsible for the efficient and profitable operation of retail stores. Working through their department managers, general and operations managers may set store policy, hire and train employees, develop merchandising plans, maintain good customer and community relations, address customer complaints, and monitor the store’s profits or losses. Managers receive a salary, and often a bonus, based on store or department performance. Managers in highly profitable stores generally earn more than those in less profitable stores.
Full-time workers generally receive typical benefits, such as paid vacations, sick leave, and health and life insurance.


US Bureau of Labor Statistics- Occupational Outlook Handbook

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